Enjoy three new profiles from TechCrunch and Fast Company. Love the increasing attention this space is getting:

• ZeroCater: TechCrunch talks about how Y Combinator-backed ZeroCater is taking the headache out of employee lunches: http://techcrunch.com/2011/07/06/zerocater-because-lunch-at-the-office-doesnt-have-to-be-a-complete-pain/
• Gojee: TechCrunch also covered Gojee last week, a recipe curation site where you can search by specific ingredients: http://techcrunch.com/2011/07/08/feast-your-eyes-on-recipe-curation-site-gojee/
• Foodzy: featured on Fast Company, Foodzy is yet another site trying to make it easy for users to track what they eat. Honestly I’m far from sold. Still a ton of work to accurately input what you eat, and their new unit for calories, “bits,” just confuses me: http://www.fastcompany.com/1765390/foodzy-making-dieting-a-game-for-you-and-your-friends