Omnichannel Grocery Is Open for Business—and Ready to Grow

Hi readers – it’s been a long time!

I wanted to share with you all some fresh-off-the-press research I published with colleagues at Bain & Company and partners at Google unpacking the drivers of slower adoption in online grocery shopping to-date and outlining three imperatives grocery retailers must address to take advantage of growing adoption and earn the loyalty of new-to-online-grocery consumers.

Please check it out here: Omnichannel Grocery Is Open for Business—and Ready to Grow, published by Bain & Company in partnership with Google.

At a Glance:

  • Online grocery in the US is on the cusp of a major increase in consumer adoption, with e-commerce penetration expected to at least triple in the next decade.
  • But online shopping is not yet consistently more convenient in the consumer’s mind; this convenience gap is limiting the broader adoption of online grocery shopping.
  • Incumbent grocers have a rare opportunity to shape consumers’ digital habits and deliver higher levels of convenience through online grocery shopping.
  • Digital tools are only just beginning to help address customer pain points and deliver the right marketing message at the right time, both online and in-store.

Read the full report here.

Omnichannel grocery

About Michelle Paratore

Management consultant obsessed with food justice, food politics, food start-ups, food sustainability, and eating food too...
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2 Responses to Omnichannel Grocery Is Open for Business—and Ready to Grow

  1. Jeff says:

    Welcome back!

  2. This waas lovely to read

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